World Energy Saving Day: the multiplicative effect of..

.. billions of little contributions and little chips

Image 1: Argentinian Hernán Oscar Sánchez, Solution Architect for AMD’s Southern Cone on September 8 at Espacio Riesco, Santiago de Chile.

Image 2: hexagonal lattice structure of Carbon Nanotubes (CNTs)

At Im3 we want to emphasize on this date the possibilities of saving energy by adding consumption reductions in billions of chips in our computers and electronic equipment, with a unit weight of less than 50 grams, adding the result of all users in the world. For the effect to have a significant impact, consumption reductions have to be disruptive.

According to Google’s Guide to OKRs, classic mistake #5 is setting Low Value Objectives, also called Who cares? Objectives.

This circumstance occurs a lot in non-economic objectives, and more specifically in environmental objectives and energy efficiency improvement, where many companies present reduction objectives of 1%, 2%, 3%, … for the energy consumption of their computer systems.

At the other extreme is 10x thinking, which is based on seeking improvements over the current situation with a factor of 10 times (10x).

Due to the above, in this month of Energy Efficiency we want to recognize the efforts of companies with goals of 10x, 20x, 30x, … in reducing performance ratios versus energy consumption.

Among them we highlight:

  • AMD, which at the 7th Latin American Congress of Technology and Business America Digital held in Santiago de Chile on September 7 and 8, presented its ambitious initiatives in this regard. Congratulations to the chipmaker led by CEO Lisa Su.
  • NANTERO, a company that develops technology with Carbon Nanotubes (CNTs) with a diameter of nanotubes of 1/50,000 that of a human hair, and a consumption of around 32% compared to technology based on silicon chips DRAM. NANTERO claims that it has developed a next-generation memory called NRAM that will dominate the manufacture of transistors and memories in the coming years.

Im3 congratulates AMD and NANTERO on Energy Efficiency Day as examples of a group of companies, for silicon and carbon technologies respectively, that dare to publicly commit to ambitious energy consumption reduction targets in the chipmaking industry.


  • Measure What Matters, by John Doerr, Portfolio Penguin, 2018.
  • The Rise of Carbon Nanotube Electronics, by Michael Marquardt, Global Strategy Advisor, Nantero, February 08, 2022.
  • Presentation Security, portability, performance and sustainability, keys to optimizing today’s Latin American businesses, Hernán Oscar Sanchez and Juan Moscoso, AMD. 7th Latin American Congress, Santiago de Chile 2022.

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